The DMV is a cultural quilt of people, places, backgrounds, and identities that are intricately threaded together into an unmistakable stomping ground of pride and joy. And Giant is proud to be at the center of all the local relationships, memories, and moments that connect its unique communities.
Our challenge was to position Giant Foods as the heartbeat of the DMV by authentically showcasing how our foods fuel the passions, activities, and lives of the real people living in the vast array of diverse Giant communities.
My Roles:
Lead Designer
Challenge
After 2 years of national parody music success, how do we make the third installment of the Bar-S Iconic Summer Mashup trilogy the best one yet?
Insight
Maybe we don’t need to enlist an industry star of yesterday. Social media has opened the door for so many modern musicians to amass major followings beyond mainstream music labels.
Solution
We created an all-female, ‘80s parody rock band out of some of social media’s most talented musicians to put a new spin on Warrant’s famous glam rock classic, “Cherry Pie”. All in the name of Bar-S hot dogs, lunch meat, bacon, and chorizo.
My Roles:
Logo - Design - Branding Assets
Our creative team had the challenge of recreating the previous Iconic Summer Mashup that we did with Vanilla Ice. It was such a hit, that we decided what better way to do that than create an anthem that combines everything we love about country with an iconic 90's flare! So we brought in country stars, Big & Rich.
I had the opportunity to design and create all the branding assets for the Iconic Summer Mashup Vol. 2 which include the logo, social elements, stickers, and influencer swag.
My Roles:
Logo - Design - Branding Assets
988 has been designated as the new three-digit dialing code that will route callers to the National Suicide Prevention Lifeline (now known as the 988 Suicide & Crisis Lifeline), and is now active across the United States.
The challenge was delivering a message that would appeal to those who need help. We found a precious insight that is common to all these people - all they want is to know there is still HOPE.
When people call, text, or chat 988, they will be connected to trained counselors that are part of the existing Lifeline network. These trained counselors will listen, understand how their problems are affecting them, provide support, and to remind them that Hope Always Answers.
My Roles:
Concepting - Design
Our team was tasked with the opportunity to help launch a mini-campaign for FUD’s new Fresh Packs! The goal was to help demonstrate its peel-and-reseal benefits while also showcasing their Hispanic culture.
My Roles:
Design
Challenge
We were tasked to follow our successful Trolley Takeover campaign with another experiential-focused national campaign that drove brand awareness in a very crowded category, generated sales in Q4 and this time, offered more people the opportunity to interact with the branded event.
Insight
As we learned more about what “savoring every minute” meant to our core consumers, we realized that most of them hadn’t been on a date or day out in months, or even years. That was simply unacceptable.
Solution
We brought the magic of a date in Venice, Italy to the canals of Long Beach, California for a free day out, filled with food, music, art, drinks and nothing but time to spend with your loved ones.
My Roles:
Logo - Design - Branding Assets
The STP 500 is an annual 500-lap Monster Energy NASCAR Cup Series held at the 0.526-mile Martinsville Speedway in Ridgeway, Virginia.
I was asked to create a look and feel for the 2019, STP 500 race campaign, while promoting their fuel system cleaning product. The client wanted me to stay true to what they had done in the past, but giving it a modern look.
My solution was to combine the old with the new!
My Roles:
Design - Animation
Symmetry Companies owns and operates two luxury clubs in Arizona. Pine Canyon, a luxurious alpine retreat, and Talking Rock, a rustic, high-desert escape, offer distinctly different experiences while still exhibiting the hallmarks of Symmetry living.
As the lead designer on the project, my role was to help elevate their branding.
My Roles:
Art Direction - Branding - Photography - Video Editing
Talking Rock is a luxury residential golf community located in Prescott, Arizona. With hospitality as its focus, Talking Rock is a western retreat tucked into a high desert area that boasts panoramic views of the mountains and protected land around it
I had the pleasure to concept and work alongside Matter Films to create a lifestyle brand video that helps tell the story of Talking Rock, along with other branding material for the club.
My Roles:
Art Direction - Branding - Design - Photography
Pine Canyon is a luxury residential golf community located in Flagstaff, Arizona. With hospitality as its focus, Pine Canyon serves as a refuge for members and owners who create luxury mountain retreats with relaxation in mind. My role for Pine Canyon has been to design and elevate their brand.
My Roles:
Branding - Design - Photography
The Idea
As a new father, I find myself in constant need of energy. With coffee being one of the top-grossing products in the country, I felt inspired to create a fictional coffee brand called, ‘up!’
The Design
I wanted the colors and design to create an ‘up’lifting (pun intended) and energetic feeling when consumers see it.
My Roles:
Design - Art Direction - Copywriting
As a freelance designer, I had the privilege to work with the Phoenix Suns on a poster design for their ‘Orange Friday’ game.
The problems I ran into while concepting a design was the fact I could not show any player due to legality issues. The solution to my design was to represent a basketball court using abstract shapes while staying true to their branding. One of my favorite projects that I have worked on.
My Roles:
Design - Art Direction