The DMV is a cultural quilt of people, places, backgrounds, and identities that are intricately threaded together into an unmistakable stomping ground of pride and joy. And Giant is proud to be at the center of all the local relationships, memories, and moments that connect its unique communities.
Our challenge was to position Giant Foods as the heartbeat of the DMV by authentically showcasing how our foods fuel the passions, activities, and lives of the real people living in the vast array of diverse Giant communities.
My Roles:
Lead Designer